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Topics, Program and Speakers

In its 2nd edition, the Global Halal Business Forum once again presents relevant topics for the Halal market. Check out our program and eminent figures to be featured at GHB.

Topics
Program
Speakers
Topics
Program
Speakers

Topics

Focused on delving deeper into topics presented in the 1st edition, GHB 2023 brings points that are key for discussing the Halal market, highlighting achievements and challenges. Check out the topics of the 2nd edition.

  • Panel 1

ESG PRACTICES IN LINE WITH HALAL VALUES

  • Halal production seeks to minimize ecological impact, adopting sustainable practices, such as reducing the use of water and energy, minimizing waste, and using eco-friendly packaging.
  • Social responsibility and ethical practices are essential values for Halal, highlighting governance models where there is fair treatment of workers, compliance with labor standards, gender equality, and well-being throughout the supply chain.
  • Community Engagement and Education are in line with Halal practices.
  • Panel 2

ADDED VALUE OF HALAL PRODUCTS FOR CONSUMERS

  • Halal ensures products and services have been produced under Islamic standards, including quality, sanitation, food safety, and sustainability requirements.
  • Attention to brand reputation in the global Halal market.
  • Halal international branding.
  • Panel 3

TECHNOLOGY AS DRIVER OF HALAL GLOBAL BUSINESS

  • Streamlining Halal supply chains through digitalization.
  • Blockchains, artificial intelligence, and Halal digital certification as tools for efficient management of international operations.
  • Traceability in international operations.
  • Panel 4

HALAL, LOGISTICS AND STRATEGIC HUBS

  • Countries in strategic geographic positions stand out as efficient logistics hubs for accessing the global Islamic market.
  • How can these hubs facilitate trade and investment?
  • What are the Halal requirements to ensure safety in international logistics?
  • Panel 5

TOURISM AND ENTERTAINMENT: INNOVATION AND COMPETITIVENESS

  • Halal tourism represents 13% of the global tourism market, with over 150 million consumers.
  • Countless opportunities to increase business in the segment, with adjustments in food, clothing, rituals, and infrastructure, catering to the Muslim lifestyle.
  • Brazil has destinations matching the preferences of Islamic tourists in the business, leisure, and ecotourism segments. Discover successful cases of adapting to the demands of Islamic consumers.
  • Learn about the main innovations in this market.
Roll Up

Program

With 2 days of networking and content, the Global Halal Brazil Business Forum develops 5 panels to present current topics on the Muslim market. Check the schedules of all activities.

  • Day 1 | October 23

Master of Ceremonies – Renata Maron – Brazil

President of the Arab-Brazilian Chamber of Commerce (ABCC) – Ambassador Osmar Chohfi – Brazil

Chairman of the Federation of Muslim Associations of Brazil (FAMBRAS) – Mr. Mohamed Zoghbi – Brazil

Secretary-General of the Islamic Chamber of Commerce, Industry and Agriculture (ICCIA) –Mr. Yousef Hassan Khalawi

Vice Dean of the Council of Islamic Ambassadors in Brazil – Ambassador Nabil Adghoghi – Morocco

Minister of State for Foreign Trade of the United Arab Emirates – Thani bin Ahmed Al Zeyoudi – United Arab Emirates

Minister of Foreign Affairs of Brazil – Ambassador Mauro Vieira – Brazil

Vice President of Brazil and Minister of Development, Industry, Commerce, and Services – Mr. Geraldo Alckmin – Brazil

Vice President of FAMBRAS Halal – Mr. Ali Zoghbi – Brazil

Vice President of International Markets and Planning at BRF – Leonardo Dall’Orto – Brazil

Networking among guests.

Master of Ceremonies – Renata Maron – Brazil

Moderator – CEO of H2R Insights and Trends – Rubens Hannun – Brazil

Technical Director of Brazilian Animal Protein Association (ABPA) – Ms. Sula Alves – Brazil

Sustainability Director of Brazilian Beef Exporters Association (ABIEC) – Mr. Fernando Sampaio – Brazil

Sustainability and Communications Director of Marfrig – Leonel Almeida – Brazil

President of the Halal Standards Committee – Shlyaposhnikov Abbias – Russia

CEO of Seara Foods – João Campos – Brazil

Export Director at Minerva Foods – Murilo Corral dos Santos – Brazil

Master of Ceremonies – Renata Maron – Brazil

Moderator
Johns Hopkins University – Dr. Ryan M. Calder – USA

CEO of the Islamic Chamber of Commerce, Industry, and Agriculture (ICCIA) – Eng. Ashraf El-Tanbouly – Egypt

Drops CCO – Kuwait e-commerce platform – Khaled EL Atat – Kuwait

Salaam Gateway – Sheik Zakeer Hussain – India

Master of ceremonies

International Halal Academy, supported by FAMBRAS Halal and the Arab Brazilian Chamber of Commerce

  • Day 2 | October 24

Master of Ceremonies – Renata Maron – Brazil

H2R Surveys – Alessandra Frisso – Brazil

Mr. Marcos Bulgarelli – Director of Innovation at the Arab Brazilian Chamber of Commerce – Brazil

Mr. Flavio Redi – CEO co- founder Eco Trace Solutions – Brazil

Mr. Tamer Mansour – CEO & Secretary-General of the Arab-Brazilian Chamber of Commerce

Mr. Ali Zoghbi – Vice President of FAMBRAS Halal

Ambassador Osmar Chohfi – President of the Arab-Brazilian Chamber of Commerce (ABCC)

Khaled EL Atat – Kuwait COO da Drops Holding Group

Master of Ceremonies – Renata Maron – Brazil

Moderator – 
Director at Arab Brazilian Chamber of Commerce (ABCC) – Mr. Estevão Carvalho – Brazil

Secretariat of Foreign Trade/Ministry of Development, Industry, Commerce, and Services of Brazil – Mr. Tiago Barbosa – Brazil

Professor and consultant of the University of São Paulo (USP) – Dr. Vidal Mello – Brazil

Islamic Coin Co-Founder/CEO and MCPM/Quant Seven Partner – Mohammed Alkaff AlHashmi– United Arab Emirates

Technical Quality Manager at FAMBRAS Halal – Dr. Soha Mohamad Chabrawi – Brazil

Networking among guests.

Master of Ceremonies – Renata Maron – Brazil

Moderator – The Halal Times – Hafiz Maqsood Ahmed – Japan

BRF’s Vice President of International Market and Planning – Leonardo Dall’Orto

CEO of LBB International – Mr. Marco Tieman – Malaysia

The Arab Academy of Science, Technology and Maritime Transport- College of International Transport and Logistics – Dra. Silvia Adly – Egypt

General Manager of World Logistics Passport (WLP) – Mr. Mahmood Al Bastaki – United Arab Emirates

President of the Inter-American Accreditation Cooperation (IAAC); General Coordination of Accreditation of the National Institute of Metrology, Quality and Technology (Inmetro) – Andrea Barroso Melo Monteiro de Queiroz – Brazil

Master of Ceremonies – Renata Maron – Brazil

Moderator – Journalist Partiu BandNews – André Coutinho – Brazil

Crescent Rating (Global Muslim Travel) – Mr. Fazal Bahardeen – Singapore

Embratur’s Institutional Relations Manager – Mr. Nicolino Bozzella Junior – Brazil

CEO-FOUNDER JIA Trade & Healthy Food Marketing & Tourism – Dr. Ibrahim Abu-Helil – Jordan

Director-General for Brazil of Sheraton São Paulo WTC Hotel: One of the best Muslim-friendly hotels in São Paulo – Mr. Fernando Guinato – Brazil

Senior Corporate Sales Executive of Turkish Airlines – Esra Serpen Coelho

Luciane Leite – Executive Secretary of Tourism and Travel of the State of São Paulo

Agreement signing – Launch of Muslim-Friendly Tourist Guide of the State of São Paulo

Launch of the Council of Notables – Appoint International Halal Academy

President of the Arab-Brazilian Chamber of Commerce (ABCC) – Ambassador Osmar Chohfi – Brazil

Chairman of the Federation of Muslim Associations of Brazil (FAMBRAS HALAL) – Mr. Mohamed Zoghbi – Brazil

Minister of Agriculture and Livestock of Brazil – Mr. Carlos Fávaro – Brazil

International Halal Academy, supported by FAMBRAS Halal and the Arab Brazilian Chamber of Commerce

Roll Up

Speakers

Drawing big names from the corporate world and government institutions, the 2023 GHB brings figures that make the difference in the market. Check who’s participating in the 2nd edition.

Renata Maron
Renata Maron
Master of Ceremonies
Graduated in journalism from the Methodist University of São Paulo and postgraduate in editorial direction from ESPM. She has been in charge of TV for 18 years and is currently a presenter on the Terraviva channel and Band Internacional.
Alessandra Frisso
Alessandra Frisso
Director of the Arab Brazilian Chamber and H2R Pesquisas Avançadas
Entrepreneur and executive experienced in various sectors, including marketing and market research focused on developing consulting and business intelligence projects.
Miguel Gularte
Miguel Gularte
CEO of BRF S.A.
Miguel holds a degree in veterinary medicine from URCAMP (RS) and has 43 years of experience in the meat segment. In 2018, he joined MarfrigGlobal Foods as CEO for South America. In 2022, he became Global CEO of BRF S.A.
Leonardo Dall'Orto
Leonardo Dall'Orto
VP of International Market and Planning of BRF S.A.
Leonardo Dall'Orto is currently VP of International Market and Planning, a position he has held since 2022. He joined BRF in 2011, in the position of Purchasing Director. PHD in Industrial Engineering from the Pontifical Catholic University of Rio de Janeiro (PUC-Rio).
Tamer Mansour
Tamer Mansour
CEO and Secretary General of the Arab-Brazilian Chamber of Commerce
He graduated in Veterinary Medicine from the Federal University of Cairo and then specialized in Foreign Trade from the University of Marseille, in France. He has lived in Brazil for 18 years.
Osmar Chohfi
Ambassador Osmar Chohfi
President of the Arab Brazilian Chamber of Commerce
He graduated in Legal and Social Sciences from the Faculty of Law of the University of São Paulo (1964). He is an Advisor to the Superior Council of Foreign Trade of the Federation of Industries of the State of São Paulo.
Vidal Mello
Vidal Mello
Professor at the University of São Paulo (USP)
Graduated in Mechanical Production Engineering from the Mauá Institute of Technology - Escola de Engenharia Mauá (2001) and with a doctorate in automation from the Polytechnic School of the University of São Paulo (2015).
Flavio Redi
Flavio Redi
Eco Trace
Graduated in Systems Analysis from Universidade Paulista and in Information Technology from the University of Southern Santa Catarina. It has several specializations. He is currently running his second startup.
Marcos Paulo Bulgarelli
Marcos Paulo Bulgarelli
Director of Technology and Innovation at the Arab Brazilian Chamber of Commerce
Graduated in Business Administration and with an MBA in Information Technology, he is responsible for implementing the Ellos platform, which facilitates the daily lives of Brazilian and Arab exporters and importers.
Mohamed-1
Mohamed Hussein Zoghbi
President of FAMBRAS Halal
Graduated in law from UMC - SP. He is president of the Federation of Muslim Associations of Brazil – FAMBRAS, executive director of the Brazilian Islamic Halal Food Center – CIBAL Halal, and founding partner and maintainer of the 24 de Março Educational Group.
Ali-1
Ali Hussein El Zoghbi
Vice President of FAMBRAS Halal
Graduated in Social Communication from UMC - SP, Economic Sciences from PUC-SP, and in Pedagogy from USP – SP. He is currently vice-president of the Federation of Muslim Associations of Brazil – FAMBRAS and founding partner and maintainer of the 24 de Março Educational Group.
Embaixador Nabil Adghoghi
Ambassador Nabil Adghoghi
Vice Dean of the Council of Arab Ambassadors in Brazil
Ambassador of the Kingdom of Morocco in Brazil since January 2017. And also non-resident Ambassador in Guyana and Suriname. He was Director General of Bilateral Relations at the Ministry of Foreign Affairs and Cooperation, from July 2011 to 2016.
Mahmood
Mahmood Albastaki
General Manager of WLP
General Manager of World Logistics Passport, a network of multilateral trade and world’s first logistics loyalty program present in 29 global hubs, and Chief Operating Officer of Digital Trade Solutions at DP World.
Ryan Calder
Ryan Calder
Assistant Professor at Johns Hopkins University
Ryan Calder is assistant professor of sociology and Islamic Studies at Johns Hopkins University and director of the Johns Hopkins Program in Islamic Studies. His research examines the intersection of contemporary Islam and contemporary capitalism.
Ashraf Hazem El-Tanbouly
Ashraf Hazem El-Tanbouly
CEO of the Islamic Chamber of Commerce, Industry, and Agriculture (ICCIA)
For over 30 years, Ashraf El-Tanbouly has been a leader in business with focus on startups and founding companies. Ashraf startups span many industries including Business process Outsourcing, Technology, Dot.com, and food business.
Yousef Hassan Khalawi
Yousef Hassan Khalawi
Secretary General of Islamic Chamber of Commerce, Industry, and Agriculture
An expert in Islamic economy, international investment, management and development of family businesses and their charitable activities. Chair and Member of various committees for development, auditing, reviewing, revising corporate governance in many organizations.
Mohammed Alkaff
Mohammed AlKaff AlHashmi
Founder of IslamicCoin and Haqq Blockchain
Computer science engineer with more than 18 years of experience. With this accumulative experience he focuses on Industry 4.0, Artificial Intelligence, machine learning, Industrial automation, and IOTs. He started his career as an Intelligence Network Engineer at Huawei.
Leonel Almeida 2
Leonel Almeida
Sustainable Livestock Manager at Marfrig
Leonel Almeida has a degree in veterinary medicine from the Federal University of Uberlândia. He has a master's degree in Animal Welfare and Economics from Unesp. He has worked for more than 20 years in renowned companies in the protein sector in the national and international market.
Sula Alves 2
Sula Alves
Technical Director of the Brazilian Animal Protein Association (ABPA)
Coordinator of the Sustainability Working Group of the World Poultry Council. Zootechnician and PhD in Agronomy from the University of São Paulo (USP), where she developed research in the area of ​​animal welfare.
Fernando Sampaio 2
Fernando Sampaio
Director of ABIEC - Brazilian Association of Meat Exporting Industries
Fernando Sampaio is an Agricultural Engineer graduated from the “Luiz de Queiroz” School of Agriculture in 1997, and specialized in the meat and milk market from the École Supérieure d’Agriculture d’Angers in France.
Khaled Atat 2
Khaled El Atat
Commercial Director of the Drops Platform
Graduated in Marketing from the Lebanese International University and Master in General and Strategic Business Management from Maastricht Business School - Kuwait; is Commercial Director at Drops, a regional grocery e-commerce platform, across the Gulf region.
Murilo
Murilo Corral dos Santos
Export Director at Minerva Foods
Graduated in Business Administration from URCAMP (RS) and has 17 years of experience in the meatpacking segment. In 2016, he joined Minerva Foods, where he worked in Paraguay as Commercial Manager and where, since 2021, he has worked as export director.
Dra. Silvia Adly 2
Dr. Silvia Adly
Arab Academy of Science, Technology and Maritime Transport
She is Director of the Department of International Trade Logistics at the Faculty of International Transport and Logistics at the Arab Academy for Science, Technology and Maritime Transport. Adjunct professor at the Faculty of International Transport and Logistics - Alexandria, Egypt.
Dra. Soha Mohamad Chabrawi 2
Dr. Soha Mohamad Chabrawi
Technical Quality Manager at FAMBRAS Halal
Graduated in Biological Sciences from the University of Brasília. Master in Neuropsychophaemacology, from the University of Brasília PhD in Neuroscience and Cognition, from the Federal University of ABC. Currently works as a Senior Analyst at FAMBRAS Halal.
Estevão Carvalho 2 (2)
Estevão Carvalho
Director of New Business at the Arab-Brazilian Chamber of Commerce
Estevão is Brazilian with 12 years of experience in global trade, with emphasis on market access, institutional relations, sales and strategy. He began his career at ABIEC and then dedicated 7 years to International Institutional Relations at BRF.
Rubens Hannun
Rubens Hannun
CEO of H2R Insights & Trends
Former President of the Arab-Brazilian Chamber of Commerce. Honorary Consul of Tunisia in São Paulo. Member of the Superior Agribusiness Council of FIESP.
Tiago Barbosa
Tiago Barbosa
General-Coordinator of Trade Facilitation at Secretariat for Foreign Trade
Brazil's Single Window Manager and Single Window Expert at UN/CEFACT. Since 2014, Barbosa works with trade facilitation in the Brazilian government and speaks about digital trade, Single Window interoperability and intensive use of technologies.
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